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Please
join us on the 27th of January when the Dot Fulfillment Services in
conjunction with the Orange County Marketing & Advertising
Association will host a lunch & learn seminar at our Santa Ana
headquarters.
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PUBLIC RELATIONS:
MARKETING'S MOST POWERFUL COMPONENT
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Three Unique
Perspectives On Getting The Message Out
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| Do you need to get your message out in a
powerful, cost-effective and impactful way? Do you need to give
your company, organization or clients greater credibility? Do you
need to respond to crises that threaten your company's future? |
| Join us for an informative and interactive
discussion as we learn about public relations from a corporate,
nonprofit and agency perspective. |
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| Panel Members |
| Cathy Lawhon: Media Relations Director at
UC Irvine |
| Katherine Twells: Area Vice President
Coca-Cola Company |
| Judith Brower Fancher: Founder and
President of Brower, Miller & Cole |
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| What you will learn: |
| o What does public relations do that
advertising can't do? |
| o How is it actually put to use by
companies and organizations? |
| o How has social media changed the
landscape? |
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Please join
us for this month's seminar on the 27th of January.
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The lunch &
learn will be held at
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Dot
Fulfillment Services 1801 S. Standard Avenue, Santa Ana, CA
92707
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Lunch will be served from 11:30 a.m. to 12:00
noon.
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Seminar will run from 12:00 p.m. to 1:00
p.m.
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There is no cost to attend this event.
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Space is limited to the first 50 to register and you
must register in advance
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Lunch will be
graciously provided by
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Speakers Bios:
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| Cathy Lawhon is media relations
director at UC Irvine. She supervises press coverage of
cutting-edge research and newsworthy faculty and staff at the
university and UC Irvine Medical Center. Her staff recently won
gold awards for news writing and for UCI's online magazine from
CASE -- the Council for Advancement and Support of Education. She
also coordinates crisis communications when needed, such as the
recent "Black Death" letters. And she is helping lead an effort to
fully incorporate new media into the University Communications
office. She joined UCI three years ago after 30 years at the Orange
County Register where, during her tenure as health editor, she led
two projects that became Pulitzer Prize finalists.
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Katherine Twells is an Area Vice
President for the Coca-Cola Company responsible for
leading the Foodservice Sales teams for the state of California.
She has been with Coca-Cola for over 20 years serving in various
sales and marketing leadership roles. She is a graduate of Florida
State University and has completed multiple post graduate training
programs in business leadership. As a documented sales leader she
has been profiled in Marcus Buckingham's bestseller "Go Put Your
Strengths to Work" as well as the college level textbook published
in 2009 titled "Sales Management" by Robert Effermeyer. She is
currently working on a book of her own titled "The Power of Choice"
discussing high leverage decision making in the new virtual work
environment. She resides in Long Beach with her husband Derek and
twin boys.
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| Judith Brower Fancher is founder
and president of Brower, Miller & Cole, a strategic
marketing, public relations and advertising agency in Irvine. She
has overseen hundreds of successful campaigns on behalf of the
nation's largest commercial real estate firms, as well as many
high-visibility Orange County businesses and organizations,
including Sunwest Bank, The Orange County Rescue Mission, Voit Real
Estate Services and The District at Tustin Legacy. In the course of
creating Profit Development™ for her clients, her firm has
received numerous industry awards for its advertising and public
relations work. She has guest lectured at universities, mentored
more than 50 young professionals, and her first trend book, "FAYM:
Females and Younger Men" will be published in February. |
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