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Please join us on
the 14th of December when the Dot Fulfillment Services in
conjunction with the OC Marketing & Advertising Association
will host a lunch & learn seminar at our Santa Ana
headquarters.
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Meeting Topic: SEO
Panel - HotTubWorks.com Case Study
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Join us for this special working panel and learn
how HotTubWorks.com has produced double digit growth every year
since it's inception despite an indistry down turm of over 50%.
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you will learn how about: |
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• The subliminal effects
of website's design and content on user behavior
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• What is a conversion?
(Discussion)
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• The difference between
A/B and Multivariate Testing, and their importance on increasing
conversion
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| • The relationship between SEO
(Organic), SEM (Paid), and Social Network marketing for creating
visibility and brand-awareness. |
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Our speakers for this event will be:
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• Jerry Greer, co-founder of
HotTubWorks.com
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Jim
Williams, principle WhiteStone Results
Marketing |
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Please join us for this month's seminar on the 14th
of December
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The
lunch & learn will be held at
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Dot Fulfillment Services 1801 S. Standard Avenue, Santa
Ana, CA 92707
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Lunch will be served from 11:30 a.m. to 12:00
noon.
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Seminar will run from 12:00 p.m. to 1:00
p.m.
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There is no cost to attend this event.
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Space is limited to the first 50 to register and you
must register in advance
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Lunch will be graciously provided
by
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Dot
Fulfillment Services
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| Speakers Bios: |
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• Jerry Greer, co-founder of HotTubWorks.com the leading
online company for hot tub supplies. The company was listed in 2009
INC 500/5000 Fastest Growing Companies, and has produced double
digit growth every year since it's inception despite an industry
down turn of 50%. Prior to launching HotTubWorks.com, Jerry was VP
Sales and Marketing for Jacuzzi Brands/Jacuzzi Spa Division for 8
years.
Jerry is an OC native, yet spent his formative years in NYC,
giving him great appreciation for the Southern California
climate.
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Jim Williams, principle WhiteStone Results
Marketing. Jim is a California native who enjoys
employing critical and abstract thinking to creatively solve
problems. Between challenges he relishes time spent with his wife,
Cindy, and his two Schnauzers, Scout and Pepper. He's also been
spotted enjoying a good surf or dazzling a crowd with his musical
act, Graceland Mafia. In 2011 Jim started WhiteStone Results
Marketing, a consulting and project management company for small to
middle-sized internet retailers and service companies that wanted
to increase their online presence. He still maintains a daily
working relationship with his mentors at CORE living.
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WhiteStone's Services
include:
- Pay-Per-Click Assessment, Setup and
Management.
- Web Design with focus on usability.
- Landing Page Optimization and AB and
Multivariate Testing.
- Videotaped User Testing
- Search Engine Optimization.
- Designing and Refining Ad Creatives that
generate clicks.
- Social and Web 2.0
Implementation and Networking.
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Dot Fulfillment
Services is a full service fulfillment, mailing, 3PL and
product distribution warehouse located in Orange County
California
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