April 2011 - Mobile Marketing Panel

Title: April 2011 - Mobile Marketing Panel
Date Published: 4/13/2011 2:55:40 PM

 

April Mobile Marketing Panel

 

Please join us on the 20th of April when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.
Meeting Topic: Mobile Marketing Panel

By 2013, mobile phones will overtake the PC as the most common Web access device worldwide! Mobile will account for 3.4 percent of global ad spend in 2015 and is expected to reach $7.5 billion in the US by 2012, up from $530 million in 2008. It's clear the mobile game is quickly changing as more brands realize the importance of mobile and its increasing influence in the advertising and marketing spaces. Through the use of SMS (text), Mobile Internet (mobile sites + mobile advertising), and Applications (mobile cross-platform + tablets + Facebook) mobile allows both big and small brands to reach their target consumer. Learn from mobile industry professionals and Dot Fulfillment, as this well versed panel discusses the do's and dont's of integrating mobile into your brand.

 
In this discussion, you will learn how to integrate these unique tools to round out your campaign and make mobile a relevant and important part of the end users' experience :

  Mobile Websites

  Applications

  QR Codes

  Mobile Add-Ons
 

Our speakers for this event will be:

Naushad Huda, CEO and co-founder of Textopoly, Inc

Patrick Pharris, Founder and President of Pharris Media, Inc.
Carolyn Kramer, Product Manager, Interactive Advertising  Orange County Register
Please join us for this month's seminar on the 20h of April
The lunch & learn will be held at
Dot Fulfillment Services 1801 S. Standard Avenue, Santa Ana, CA 92707
Lunch will be served from 11:30 a.m. to 12:00 noon.
Seminar will run from 12:00 p.m. to 1:00 p.m.
There is no cost to attend this event.
Space is limited to the first 50 to register and you must register in advance
Lunch will be graciously provided by
Dot Fulfillment Services
register-here
Speakers Bios:
Headshot_2011 Naushad Huda, CEO and co-founder of Textopoly, Inc

Naushad Huda, CEO and Founder of Textopoly Inc, graduated from UC Berkeley in 2001 with a degree in English, afterward, Naushad went on to extend his education by attending Whittier Law School while earning CALI awards and Judicial clerkships. Naushad's passion for entrepreneurship and everything mobile became apparent in his final year at Whittier when he bootstrapped his start-up mobile company, Textopoly Inc. Through his efforts, Textopoly has become a multi-award winning, full service boutique agency focusing on creativity and innovation in mobile

Coto Photo 13_21

Patrick Pharris, Founder and President of Pharris Media, Inc.

With more than 25 years of experience and 26 marketing and public relations industry awards to his name Patrick is both a pioneer and visionary leader in the field of marketing communications. In 1990 he co-founded Perri Pharris Productions, one of the world's first broadcast PR production and distribution companies providing services for the grand openings of seven Las Vegas Strip casinos, the inaugurations of four cruise ships, the unveilings of several new cars, and the launch of hundreds of new products and dot-coms. Pharris Media is now focused on the production of viral video content for distribution via social media and mobile channels. The company also provides marketing and management services to consumer product companies for their digital marketing, branded entertainment and sponsorship initiatives

Head shot1

Carolyn Kramer, Product Manager, Interactive Advertising  Orange County Register

Carolyn has been with The Orange County Register for over 3 years specializing in Interactive Advertising.  She's been able to help advertisers by efficiently allocate their ad budgets to secure the most effective response with online advertising.  In her current role as Product Manager, she is responsible for new product roll-outs and training all of the staff at The Orange County Register on the trends of Interactive advertising.  Carolyn also hosts monthly seminars for advertisers on the importance of Social Media and integrating it with other advertising, including mobile. Her scope of expertise includes mobile advertising, search engine marketing (SEO, PPC, Place Pages), email marketing, banner advertising, video, social media, WAPs and Apps.

 
Dot Fulfillment Services is a full service fulfillment, mailing, 3PL and product  distribution  warehouse located in Orange County California