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Please join us on the 22nd of Sept.
when the Dot Fulfillment Services
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in conjunction with
the OC Marketing & Advertising Association
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will host a lunch
& learn seminar at our Santa Ana headquarters.
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Meeting
Topic: Launching A Mobile Application
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| With an increasing
number of mobile app users, it is becoming vital for brands to be
represented in the mobile sphere. Creating and launching a
mobile application on behalf of your company or a client can be a
daunting task. Kelley Blue Book's kbb.com, the leading
provider of new and used car information, experienced the
challenges first hand when launching its app for iPhone. Andy
Lapin, director of enterprise architecture and mobile product for
Kelley Blue Book's kbb.com will share the obstacles and
opportunities to entering the mobile app market.
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Join us as our speaker will
cover these key points
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Desktop users vs. mobile users |
| · How to launch a
mobile application |
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What roadblocks could you hit and how to avoid
them |
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Handing consumer feedback |
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Our speaker for this event will be:
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Andy Lapin Director, Enterprise
Architecture and Mobile Product
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| Kelley Blue Book's
kbb.com |
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Please join
us for this month's seminar on the 22nd of September
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The lunch &
learn will be held at
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Dot
Fulfillment Services 1801 S. Standard Avenue, Santa Ana, CA
92707
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Lunch will be served from 11:30 a.m. to 12:00
noon.
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Seminar will run from 12:00 p.m. to 1:00
p.m.
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There is no cost to attend this event.
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Space is limited to the first 50 to register and you
must register in advance
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Lunch will be
graciously provided by
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Dot
Fulfillment Services
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| Speakers
Bio: |
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Andy Lapin Enterprise Architecture and
Mobile Product Kelley Blue
Book's
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Andy Lapin is the director of enterprise
architecture and mobile product for Kelley Blue Book's kbb.com. In
this role, Lapin oversees company-wide architecture, while
mentoring the architecture and engineering teams. Lapin evaluates
and makes recommendations for new technologies and software
development paradigms for the company. In mobile, he determines the
corporate strategy for targeting mobile device users. Lapin also
facilitates user experience, creative and software development on
mobile platforms. Since joining the Kelley Blue Book team, Lapin
set the company strategy for custom software architecture, which
has been executed for the past five years, including kbb.com
replatform, shared services, data architecture, VIMS (the company's
state-of-the-art vehicle information management system ) and
mobile. In addition, Lapin helped launched all current kbb.com
mobile sites and applications, which sees more than 30,000 visits
per day. The kbb.com app has been downloaded more than 300,000
times since it went live in April 2010.
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| Prior to Kelley Blue Book, Lapin
was a lead developer for Deloitte & Touche, developing custom
software in a consulting environment for a Fortune 500
company. Lapin regularly speaks on cloud computing and other
technologies. |
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About Kelley Blue Book ( www.kbb.com
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| Since 1926, Kelley Blue Book,
The Trusted Resource®, has provided vehicle buyers and sellers
with the new- and used-vehicle information they need to accomplish
their goals with confidence. The company's top-rated website,
www.kbb.com , provides
the most up-to-date pricing and values, including the New Car Blue
Book® Value, which reveals what people actually are paying for
new cars. The company also reports vehicle pricing and values
via products and services, including software products and the
famous Blue Book® Official Guide. According to the C.A.
Walker Research Solutions, Inc. - 2009 Spring Automotive Website
Usefulness Study, kbb.com is the most useful automotive information
website among new- and used-vehicle shoppers, and half of online
vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com
also is a W3 Gold Award winner, sanctioned by the International
Academy of Visual Arts. Kbb.com is a leading provider of new
car prices, used car values, car reviews, new cars for sale, used
cars for sale, and car dealer locations. |
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| Download Presentation Slides |
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