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Please join
us on the 15th of December when the Dot Fulfillment
Services
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in
conjunction with the OC Marketing & Advertising
Association
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will host a
lunch & learn seminar at our Santa Ana
headquarters.
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Meeting
Topic: Partnership Marketing Insights: The Power of Two or
More
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Ever consider Partnership Marketing but didn't know where to
begin? Join us
as we walk you through the Partnership Marketing process and
highlight the
benefits and challenges marketers face when brands join forces
with other
brands. We will also share some powerful examples of Partnership
Marketing
programs across a range of industries.
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| Key Take-Aways will
include: |
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| I. Benefits &
Challenges |
| II. The Partnership
Marketing Process: |
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• Establishing Goals
& Objectives - how do you define success?
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• Partner Solicitation
Phase - establishing category wish lists
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• Negotiation of the
Deal - maximizing the opportunities
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| • Program Development &
Management - making it all happen |
| • Evaluation - performance
summary |
| III. Best in Class
Examples |
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Plus, a fun drawing.
Tis the Season!
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Our speakers for this event will be:
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• Danielle Conte - Group Account
Director, Vertical Marketing Network
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| • Nicco Mouleart - Account Director,
Vertical Marketing Network |
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Please join us for this month's seminar on the 15th
of December
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The
lunch & learn will be held at
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Dot Fulfillment Services 1801 S. Standard Avenue, Santa
Ana, CA 92707
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Lunch will be served from 11:30 a.m. to 12:00
noon.
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Seminar will run from 12:00 p.m. to 1:00
p.m.
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There is no cost to attend this event.
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Space is limited to the first 50 to register and you
must register in advance
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Lunch
will be graciously provided by
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Ricoh
Corporation
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| Speakers
Bio: |
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Danielle
Conte - Group Account Director, Vertical Marketing
Network
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Danielle works with clients to
help them grow their business through integrated marketing programs
on the national, regional and retail level. Danielle also enjoys
keeping a pulse on trends and what other companies are doing in the
market place. Before joining the agency world at Vertical Marketing
Network, her client marketing experience includes THQ, Warner Bros
and Disney.
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Nicco
Mouleart - Account Director, Vertical Marketing
Network
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A integrated marketing pro, Nicco
provides expertise in the strategic development and turn-key
execution of national, local and grass-roots programs. He
also brings extensive experience in partnership, retail-specific
and ethnic marketing . Nicco's background includes positions
as National Consumer Promotions Manager for Lawry's Foods, Customer
Marketing Manager with Unilever Best Foods and account management
for integrated marketing agencies over the past 16+ years.
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Hosted at Dot Fulfillment Services
- A full service fulfillment, mailing and distrubution warehouse
located in the heart of Orange County, California. Specialinzing in
promotional fulfillment and product distribution services.
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